The Past, Present and Future of Mobile Marketing
While much of the innovation in the 20th century focused on electronics, the past decade has seen a shift toward information – how it is shared, stored and distributed. Today, most customers are looking for mobile products that link to social media channels or help with tasks, such as paying…
Hyper-Connected Consumers’ Expectations for Brands
Today’s consumers lead more active digital lives than ever before and in the process, they’re active on more platforms. Now that cell phones, video game consoles, televisions and even thermostats are enabling people to utilize online functionality, consumers are constantly connected to a multitude of devices. That means companies will need…
The Evolution of Advertising in the Food and Beverage Industry
Summer is here, meaning millions of people are cracking open ice-cold beverages and tossing some hot dogs on the grill. As they prepare for fun in the sun, they make thousands of subconscious decisions on which food and beverage products to take with them. Not coincidentally, brands often step up…
How to Leverage the Women’s World Cup Attention for your Brand – with or without FIFA
In just a few short weeks, the best women footballers in the world will take to the pitch and prove which country’s team is the best. This event is still quite young in the scheme of international tournaments, with the Men’s World Cup starting in 1930 and the women’s in…
MediaPost: Omnicom’s Annalect Named ‘Smart Data Agency Of The Year’
Increasingly work related to data is being recognized on the awards circuit. The Cannes Lions will bestow awards in the category for the first time this year. Earlier this month the trade organization I-Com issued a batch of data-related awards, including a new one, the Smart Data Agency of the…
Annalect Research: The U.S. Asian-American
The Asian-American community is one of the most diverse communities in the U.S. At 16 million strong, US Asians represent about 6% of the total population, up 22% since 2010. Asian-Americans are slightly younger than the total U.S. population, with 40% under 34 year old, compared to 29% of the…