Digiday: Programmatic creative inches toward a fix
“Programmatic creative” sounds like an oxymoron. The promise, however, of data-driven, data-intensive communications that are rendered in real time so they appeal to different customers across demographics is very appealing. The problem is, while many people have made clear that good creative can make the difference in digital advertising, the promise of…
How Brands Should Respond to Data Breaches
Data Breaches: Aspects of emotional and behavior turmoil It has become almost commonplace to open up your favorite news site, pick up the newspaper, or listen to the evening news to find out that yet another company has experienced some type of electronic intrusion. The conversations about these “hacks” seem…
Measuring Mobile Success: The Right Metrics for Insurance Companies
Each industry requires its own marketing approach, especially for mobile. Here are some examples of how insurance providers are using key mobile marketing metrics to drive sales. While finding the right marketing approach for your industry is paramount, marketers in the mobile world also have to contend with determining the right…
Why Personalization is the Only Future for Marketing
Personalization is set to be the biggest disruption in marketing since the idea of corporate sponsorships. Brands that are able to personalize are already seeing real results in their bottom lines. Janrain, which specializes in customer relationship management, reports that 67% of consumers wish to see more personalization and that…
Unlocking the Power of Programmatic by Marrying Data With Creative
Utilizing data to reach marketing goals is nothing new for marketers. Traditionally, the brightest creatives based their strategy on pages and pages of research. In the digital age, focus has been on programmatic and the use of audience-targeting technologies to ensure impressions are in front of the right people at…
New MLB Commissioner Making Advertiser-Friendly Changes
With the arrival of spring and the 2015 season just a few weeks old, new Major League Baseball commissioner Rob Manfred is implementing changes aimed at making the game more appealing to a new generation of fans — and the big advertisers that support the league. Though it’s still considered…