Programmatic & Creative: Powerful Together
Some have said that programmatic could mean the death of creative, or that new technologies will strain the creative process. Not so, according to a recent report from eMarketer. To set the stage: Programmatic is only going to increase in importance — 63% of U.S. digital display advertising dollars will…
Mobile Ads Set to Take Over in 2016
Mobile devices are becoming a larger part of advertising strategies, and grabbing a bigger share of marketers’ budgets, as more consumers use them for information, shopping and other decision-making activities. That growth, projected to continue at double digits in the coming years, will hit a watershed moment next year, according to…
Annalect Research: Beauty and the Marketer
Beauty is a powerhouse industry, with sales reaching $38.1 billion last year. Still there are challenges, as shoppers in this fragmented category are primarily driven by price and convenience, making it difficult for brands to break through. In the coming years, sales growth will be driven by the rising Hispanic…
CMO Influence on the Rise
As reams of digital data make it possible to know our customers better than ever before, the Chief Marketing Officer is often leading the way when it comes to leveraging data to better serve customers and bolster the bottom line. By doing so, many CMOs may also increase their own…
Adweek: Training Millennials in the Workplace? Teach Them the Same Way You Reach Them
Understanding changes and preferences in how your audience consumes information is the foundation of good advertising. Yet when it comes to training, most agencies still are adhering to a model that is as outdated as a media plan comprised totally of 30-second spots on three networks. Think about the typical…
The Buzz From SXSW
While SXSW is over for 2015, the buzz it generates will have marketers, technologists, developers and everyone else thinking about how to implement what they learned. And while those lucky enough to attend were constantly running from panel to party to performance, they likely missed something in the swirl. If…