The Buzz From SXSW
While SXSW is over for 2015, the buzz it generates will have marketers, technologists, developers and everyone else thinking about how to implement what they learned. And while those lucky enough to attend were constantly running from panel to party to performance, they likely missed something in the swirl. If…
CASE STUDY: How Intel China fed on-demand native content to IT decision-makers
CHINA – Intel needed an agile and adaptive solution for content-creation needs across all channels. Combining real-time audience targeting, ‘dynamic creative’ and native ads in Intel’s B2B marketing brought the brand increases in engagement and media efficiency. Background As an ingredient brand, Intel doesn’t sell its products directly to IT…
Why Public Relations Needs Data
PR — it’s about more than crisis control. It’s about storytelling, specifically, telling the right story at the right time. Data analysis tools can go a long way toward supporting this. Yet many PR professionals are hesitant about embracing data as a part of their toolkit. They subscribe to a…
Music and sports at SXSW Day 4 – Infographic
Social media analysis checks out the lates buzz topics in Austin AUSTIN — SXSW Music doesn’t technically start until Tuesday, but the fresh, excited faces popping up amongst those with dark circles and beer breath proves a new crowd has rolled into town — or more accurately, rolled in around…
Startup madness at SXSW Day 3 – Infographic
Social media analysis demonstrates the types of startups showgoers crave AUSTIN — Are you an investor looking for the next big thing? A brilliant innovator with big ideas and no money? The SXSW Start-Up Village, pitch competitions and spotlights could hold the key to your future. But that could take…
What’s cooking at SXSW Day 2 – Infographic
Social media analysis reveals what’s got attendees’ tongues wagging AUSTIN — It’s Saturday, the gang’s all here, and they are hungry. The StoryConnect @ Omnicom Content Newsroom has been scoping out this year’s hottest foods, longest lines and biggest trends, so you know what to eat, where to go, and…