WSJ: Brands, Web Video Creators Take Over SXSW
The South by Southwest Interactive conference is in full swing in Austin through Tuesday. Through the sea of parties, panel sessions, and panel sessions that turned into parties, and the horde of media and marketing professionals seen wandering around 6th street street, a few highlights and trends have emerged so…
MultiChannel News: Ad Buyers Want Precise Metrics #AdvancedAd
New York – Advertisers and ad buyers are increasingly looking to a series of metrics to track specific viewing audiences,outside of the traditional age/sex information of the past, according to a panel of measurement industry executives at the Multichannel News/B&C event, Advanced Advertising: Profiting From a Targeted Audience. “On the…
MediaLife: What Media People Want from Nielsen
It’s certainly no secret that media people have beefs with Nielsen, and every so often they like to clear the air. Last week the American Association of Advertising Agencies, also known as the 4A’s, released a white paper asking Nielsen to address problems with the paper diary system that’s currently…
Marketing Technology Spend on the Rise, Making ROI Reporting More Critical
The next multibillion dollar software market is coming from an unlikely place – marketing. Technology and software spending by chief marketing officers will grow to $120 billion in the next 10 years, up from the current level of $12 billion, according to venture capitalist Ashu Garg. In a recent white…
Omnichannel Strategy Essential for Millennial Marketing
It’s no secret that marketers who want to succeed with Millennials need a smart omnichannel strategy. Among those looking to use new services as a differentiator, could delivery speed and adding transparency to your supply chain be a way to help boost sales among this coveted, hyper-connected group of customers?…
MediaPost: Madison Avenue Calls On Nielsen To Address Diaries, Billions In Local TV Ad Buys At Stake
As Nielsen begins implementing some of the biggest changes to its TV ratings methods since the introduction of the people meter, the world’s biggest media buyers say the researcher is ignoring a vital part of the mix that is putting billions of TV advertising dollars at risk: the paper-and-pencil diary…