CMO Influence on the Rise
As reams of digital data make it possible to know our customers better than ever before, the Chief Marketing Officer is often leading the way when it comes to leveraging data to better serve customers and bolster the bottom line. By doing so, many CMOs may also increase their own…
Adweek: Training Millennials in the Workplace? Teach Them the Same Way You Reach Them
Understanding changes and preferences in how your audience consumes information is the foundation of good advertising. Yet when it comes to training, most agencies still are adhering to a model that is as outdated as a media plan comprised totally of 30-second spots on three networks. Think about the typical…
The Buzz From SXSW
While SXSW is over for 2015, the buzz it generates will have marketers, technologists, developers and everyone else thinking about how to implement what they learned. And while those lucky enough to attend were constantly running from panel to party to performance, they likely missed something in the swirl. If…
CASE STUDY: How Intel China fed on-demand native content to IT decision-makers
CHINA – Intel needed an agile and adaptive solution for content-creation needs across all channels. Combining real-time audience targeting, ‘dynamic creative’ and native ads in Intel’s B2B marketing brought the brand increases in engagement and media efficiency. Background As an ingredient brand, Intel doesn’t sell its products directly to IT…
Why Public Relations Needs Data
PR — it’s about more than crisis control. It’s about storytelling, specifically, telling the right story at the right time. Data analysis tools can go a long way toward supporting this. Yet many PR professionals are hesitant about embracing data as a part of their toolkit. They subscribe to a…
Music and sports at SXSW Day 4 – Infographic
Social media analysis checks out the lates buzz topics in Austin AUSTIN — SXSW Music doesn’t technically start until Tuesday, but the fresh, excited faces popping up amongst those with dark circles and beer breath proves a new crowd has rolled into town — or more accurately, rolled in around…