Annalect Research: Cutting the Cable Cord?
Traditional TV viewing is on the decline. According to new Nielsen data, 18-34 year-olds decreased their traditional cable TV usage nearly 11% from September to January. [download file=”https://www.annalect.com/wp-content/uploads/2015/02/Annalect-research-Cutting-the-Cord.pdf” title=”Annalect Research: Cutting the Cord”] Part of this shift is due to “cord-cutting” — people unbundling their home telecom services, including pay-TV…
Online Tax Filings, Refunds by Direct Deposit Surge
Taxes may be one of the sure things in life, but how Americans deal with them appears to be changing, with more consumers filing online and receiving their refunds via direct deposit, according to recently released statistics from the Internal Revenue Service. Even with some online tax preparers taking a…
What’s Coming to SXSW
South by Southwest (SXSW) Interactive is growing and changing every year, earning its reputation as a stage for innovation, as well as the best in live music and film. Last year, nearly 33,000 people attended SXSW in Austin. It featured 2,400 speakers and 1,100 conference sessions. When SXSW opens its…
Valentine’s Day Spending to Hit $18.9 Billion
Consumers are set to open their wallets and spend on the people most important to them on Valentine’s Day, according to a recent study by the National Retail Federation. Overall spending on the holiday will hit $18.9 billion this year, the highest total since NRF started its survey in 2010.…
MarketingCharts: How Smartphone-Owning Millennials Expect Brands to Use Technology
Smartphone-owning Millennials (19-33) are more likely to expect brands to have a mobile-friendly website or app (55%) than they are to expect brands to have a social media presence (39%), according to recent survey results from Annalect. The study, which examined respondents’ attitudes to technology and its use by brands, also finds…
Increasing Consumer Engagement During Big Event Season
The Golden Globes. The Super Bowl. The Oscars. The national college football playoffs championship game. It’s the time of year where many of us tune in live to watch a big event rather than consuming content on demand, on our DVR, or streaming it at a time convenient for us.…