MarketingCharts: How Smartphone-Owning Millennials Expect Brands to Use Technology
Smartphone-owning Millennials (19-33) are more likely to expect brands to have a mobile-friendly website or app (55%) than they are to expect brands to have a social media presence (39%), according to recent survey results from Annalect. The study, which examined respondents’ attitudes to technology and its use by brands, also finds…
Increasing Consumer Engagement During Big Event Season
The Golden Globes. The Super Bowl. The Oscars. The national college football playoffs championship game. It’s the time of year where many of us tune in live to watch a big event rather than consuming content on demand, on our DVR, or streaming it at a time convenient for us.…
AdWeek: What Kinds of Super Bowl Ads Generated the Most Online Buzz?
By Lauren Johnson Now that the advertising industry has dissected which Super Bowl brands nailed and failed TV creative last night, it is probably a good time to take a look at how the Big Game ads stacked up online. Omnicom-owned Annalect and Optimum Sports measured the total number of online…
An Alternate Super Bowl Halftime Show
This year, Super Bowl viewers who care more about the ads than the game will have an alternate to the official half-time show — YouTube. That means many could potentially bypass the annual spectacle that serves as a showcase for ad spots that command as much as $4.5 million per 30-second…
#GenerationTech: Millennials & Technology
Millennials — the most talked about generation for the past several years and likely for the next to come. As digital natives, they are tech-savvy, connected, and are making a significant impact on our world. Millennials are a diverse consumer segment born from 1981 to 1995, totaling over 80 million…
WSJ: For Millennials, Use of Technology Just as Important as Brand Name, Study Finds
By Nathalie Tadena For brands looking to break through to tech-savvy millennials, the technology it employs may be just as important as the brand’s name, according to new research from data and analytics company Annalect. Researchers from Annalect, a division of Omnicom Media Group, said the use of technology can…