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Will Controversy Change the Tone of 2015 Super Bowl Ads?
Despite a soft ad market, NBC says it has sold 90% of Super Bowl ad spots — at record prices — and expects the rest to be taken by the end of December. But a new study reports that both viewers and advertising professionals believe the domestic violence controversies will…
Healthcare and Data: What does the future hold?
Data management is complicated for any industry, but it poses some unique challenges for healthcare. It’s uniquely positioned to use data in new and interesting ways that not only improve businesses, but also improves people’s lives. On the flipside, healthcare companies must safeguard the most personal information in a highly…