OmnicomMediaGroup 2014 Media Trends & Insights
As we’ve done for the past several years, we took a look at the media trends that made an impact this year along with updates to the ad spend and audience data we continue to report on. [download file=”https://www.annalect.com/wp-content/uploads/2015/01/2014-OMG-Media-Trends.pdf” title=”OmnicomMediaGroup 2014 Media Trends & Insights Report”] The Executive Summary includes a…
The Changing Face of Gaming
While baseball, basketball, soccer, and football aren’t going anywhere, video games are commanding more time from Americans of all ages and ethnicities, fueling exponential growth in the sector, according to a November research report issued by Annalect. [download file=”https://www.annalect.com/wp-content/uploads/Annalect-Research-Gaming-2014.pdf” title=”Annalect Research: Gaming 2014″] Traditionally, gaming may still conjure up images…
Roundup: Best Ads of 2014
It’s been a memorable year for commercials, but spots that don’t quite fit the traditional definition of an “ad” were even more notable. Newcastle’s Super Bowl ad that never was made took the top spot on AdWeek’s 2014 “Ten Best Ads of 2014. The brewer’s “If We Made It” campaign never…
Ms. Understood: Exploring the Role of Women
According to Simmons/MRI, as of 2012, women reportedly made up 80% of U.S. spending power, and they now account for 85% of all consumer purchases (including those within male-oriented categories). [download file=”https://www.annalect.com/wp-content/uploads/Ms-Understood-Annalect-Research-12-2014.pdf” title=”Ms. Understood Annalect Research”] Women are now influencing and spending across all categories at a greater rate than…
Cannes Adds New Data Award Next Year
Big data is moving even more into the mainstream. Companies using it to drive creativity will now be able to compete to find out who does it best at the world’s most prestigious festival – the Cannes Lions International Festival of Creativity in the South of France. In June 2015,…
RadioInk: Big Data Recruitment
By Buzz Knight All industries need to give strong consideration to recruitment for the future and the radio business is no exception. Do you regularly evaluate your methods and processes for reaching out to colleges and universities in your market? As you consider what types of students can benefit your…