Roundup: Best Ads of 2014
It’s been a memorable year for commercials, but spots that don’t quite fit the traditional definition of an “ad” were even more notable. Newcastle’s Super Bowl ad that never was made took the top spot on AdWeek’s 2014 “Ten Best Ads of 2014. The brewer’s “If We Made It” campaign never…
Ms. Understood: Exploring the Role of Women
According to Simmons/MRI, as of 2012, women reportedly made up 80% of U.S. spending power, and they now account for 85% of all consumer purchases (including those within male-oriented categories). [download file=”https://www.annalect.com/wp-content/uploads/Ms-Understood-Annalect-Research-12-2014.pdf” title=”Ms. Understood Annalect Research”] Women are now influencing and spending across all categories at a greater rate than…
Cannes Adds New Data Award Next Year
Big data is moving even more into the mainstream. Companies using it to drive creativity will now be able to compete to find out who does it best at the world’s most prestigious festival – the Cannes Lions International Festival of Creativity in the South of France. In June 2015,…
RadioInk: Big Data Recruitment
By Buzz Knight All industries need to give strong consideration to recruitment for the future and the radio business is no exception. Do you regularly evaluate your methods and processes for reaching out to colleges and universities in your market? As you consider what types of students can benefit your…
2014 Retail Holiday Forecast
With Black Friday and Cyber Monday right around the corner, our holiday forecast newsletter provides insight on what’s to come this shopping season. Predictions seem to vary, depending on who you listen to. Some are predicting a robust holiday season for retailers, while others are saying, we’ll be lucky to match last…
Will Controversy Change the Tone of 2015 Super Bowl Ads?
Despite a soft ad market, NBC says it has sold 90% of Super Bowl ad spots — at record prices — and expects the rest to be taken by the end of December. But a new study reports that both viewers and advertising professionals believe the domestic violence controversies will…