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#dmexco2013 Panel Recap
“The Next Game Changer in the LUMAscape” With the development of (private) ad exchanges, trading desks, Demand Side Platforms and Supply Side Platforms, the advertising industry has seen a massive shift in the digital advertising business from a personal relationship towards a technical and data-driven business. It seems that Big…
Marketers Playing Catch-up on Mobile Analytics
More than a fifth of traffic to websites now originates from a mobile device, and mobile marketing has emerged as one of the biggest growth industries on the digital landscape. Yet despite the overwhelming drive among consumers to cut the cord, new research from Forrester suggests that marketers are having…
MediaPost: Most Web Users Want To Remain Anonymous
By Wendy Davis Almost nine in 10 Web users attempt to remain anonymous online by clearing their cookies and browser cookies, encrypting email or using proxy servers, according to a new report by the Pew Research Center. The report, which examined people’s attitudes toward online anonymity and privacy, also says…
Can’t we all just get along?
Report reveals extent of CIO-CMO disconnect With the rise of digital technology, marketing professionals have emerged as the trailblazers of a new way of doing business, one that merges the traditional values of strategic foresight and creative thinking with the technical acumen required to decipher consumer tastes and preferences, translate…
Weather Channel turns Big Data into Real-Time Marketing
There are few marketers today who aren’t aware of the power of Big Data and its potential to revolutionize the way brands interact with consumers; but with much of the dialogue taking place in the abstract, it’s helpful when we can point to innovative real-world examples of how companies are…
AdAge: Interpublic’s New TV Ads Platform of the Future, Explained
By Alexandra Bruell, Jeanine Poggi In case you missed it, IPG’s Mediabrands’ Magna group became the latest to promise to shove the TV and radio ad business out of “the Mad Men days of the 60s” as the Wall Street Journal put it, into the digital age. The consortium includes a handful…