Close-Up: Natasha Henderson, Associate Director of Growth
Inspired by Black History Month — this spotlight series celebrates the diversity which drives our success, fosters strong values, and uplifts every individual to become the collective heart of Annalect culture. Join us in recognizing the talent, inspiration, and valuable insights contributing to our vibrant and inclusive community. What is…
Close-Up: Rasheed Robinson, Senior Director of Marketing Intelligence
Inspired by Black History Month — this spotlight series celebrates the diversity which drives our success, fosters strong values, and uplifts every individual to become the collective heart of Annalect culture. Join us in recognizing the talent, inspiration, and valuable insights contributing to our vibrant and inclusive community. What do…
MediaPost: Holding Company of the Year — Omnicom
“If 2023 was ‘the Year of AI’ on Madison Avenue, it began for Omnicom in 2018. That’s the year it introduced version 1.0 of Omni, its AI-powered operating system…” “The truth is, Omni has been part of a progression for Omnicom to engineer the ad industry’s best-in-class stack to automate…
CES 2024: CES Speakers Navigate the Drawbacks of AI
via The Drum Some companies are taking proactive measures to self-regulate their AI systems, like advertising company Annalect. Clarissa Season, chief experience officer at Annalect, shared insights into how the company grapples with the pitfalls of generative AI. “We had to put down some rigorous guardrails [on our technology].” She…
Annalect and Meta form closed-loop measurement partnership to access first-party data
via Campaign Annalect, the data and analytics division of Omnicom Media Group (OMG), has partnered with Meta to integrate Advanced Analytics (AA) into their services to enhance privacy-safe measurement in the industry. The integration allows advertisers to merge their first-party data with Meta’s ads data to generate insights are critical…
CES 2024: Omnicom sets creator-based audience fusion arrangement with YouTube
via Digiday Omnicom today will unveil a collaboration with Google as it continues its string of multi-partner initiatives and partnerships announced at CES 24 to advance the planning and measurement of influencers and creator channels, Digiday has learned. This follows a partnership with TikTok Omnicom announced yesterday at CES. This initiative revolves around a first-to-market,…