AdExchanger: How Omnicom’s AI Virtual Assistant Does The Campaign Grunt Work For Planters
Artificial intelligence is often incorrectly touted as a one-size-fits-all solution to any problem. By contrast, Omnicom’s new generative AI virtual assistant, Omni Assist, is being used by agency employees to narrow AI’s focus and solve for specific agency challenges. “My guess is if we gave you all the raw data…
Digiday: Omnicom wraps Cannes with an Instacart API deal to buy directly off influencer content
Earlier today, Omnicom announced that it will be the first holding company to integrate into the new Instacart Developer Platform (IDP), a publicly available API program that leverages Instacart’s industry-leading online grocery platform to supercharge third-party digital experiences. Our Chief Experience Officer, Clarissa Season, noted: “This integration legitimizes influencers as…
Digiday: Omnicom and The Trade Desk co-develop new data solutions to optimize CTV budgets
Today, Omnicom announced a first-of-its-kind partnership with The Trade Desk to co-develop custom investment solutions for Omnicom clients. The Trade Desk’s TV data (especially streaming) and Flywheel’s commerce data will meld in Omni, our marketing orchestration platform. The goal is to optimize planning and reduce redundancies. Our Chief Experience Officer,…
Digiday: Omnicom and Amazon Ads partner to connect audience data to browsing and shopping insights
Earlier today, Omnicom announced a strategic partnership with Amazon around its Amazon Ads service — to connect audience data with browsing and shopping insights. Annalect’s Chief Experience Officer, Clarissa Season, noted: “We‘ve created an ecosystem that allows us to connect viewership data to audience data to the Amazon sales data,…
Omnicom Named a Leader in Commerce Services by Independent Research Firm
Omnicom (NYSE: OMC) today announced it has been named a Leader in “The Forrester Wave™: Commerce Services, Q2 2024” by Forrester Research, Inc. Within Forrester’s 24-criterion evaluation, Omnicom received the highest scores possible in 12 criteria, including commerce strategy, vision, innovation, retail media, platforms, data / analytics / AI, online…
MediaPost: Holding Company of the Year — Omnicom
“If 2023 was ‘the Year of AI’ on Madison Avenue, it began for Omnicom in 2018. That’s the year it introduced version 1.0 of Omni, its AI-powered operating system…” “The truth is, Omni has been part of a progression for Omnicom to engineer the ad industry’s best-in-class stack to automate…