AdWeek: Omnicom Debuts Video Ad Honing Tool, Powered by Google Data
Want to know if your video ad is effective before launching it? With Video Creative Intel, the first tool of its kind to tap the power of Google data, create or optimize video ads like never before. What distinguishes Annalect’s new tool from predictive ad tech from other holding companies…
DigiDay: Omnicom’s Annalect lands exclusive access to a massive trove of consumer card-purchase information
Having access to Affinity’s near-realtime credit- and debit card purchase information from about 90 million consumers is a pretty fantastic way to gauge marketing outcomes, and we’ve got it — exclusively. “The multiyear exclusive agreement essentially enables Omni to mainline data solutions from Affinity’s Panorama platform — which houses and…
AdWeek: How Omnicom’s Data Platform Helps Clorox Clean Up
Like proud parents, we love talking about Omni, our open operating system for helping marketers orchestrate better outcomes. In this case, however, the results speak for themselves. “When we fully implemented Omnicom’s technology platform, Omni, we experienced both record spending and the highest return on marketing investment in our history.” [mic…
Campaign: Omnicom Media Group signs on to Teads’ cookieless targeting tech
Omnicom Media Group (OMG) is teaming up with Teads to prepare for the cookieless future. The media agency group is using Teads’ cookieless ad targeting tool, called Cookieless Translator, to continue to target audiences while preserving consumer privacy, the companies said on Wednesday. Cookieless Translator uses AI to analyze online…
Yahoo Finance: Annalect & Infosum’s Privacy-Safe Alternative…
Omnicom’s Annalect and InfoSum Launch New Data Collaboration Capabilities as a Privacy-Safe Alternative to Cookies, Mobile IDs, and Other Persistent Identifiers The partnership enables privacy-first data matching, onboarding, and cleanroom capabilities through the Omni platform for the world’s largest brands Annalect, the data and analytics division of Omnicom Group, Inc…
PHD and Omnicom Media Group capture Diageo global media account
Campaign announced that fellow Omnicom agency PHD has won British beverage giant Diageo’s global media planning and buying account — in virtually all of its key markets around the world. Isabel Massey, Global Media Director at Diageo, cited Omni as one of the key deciding factors — and specifically, Omni’s ability to…