WSJ: Affluent Shoppers Look for High-End Customer Experience
Luxury brands may want to focus on customer service more than celebrity marketing to court high-end shoppers this holiday season. Affluent consumers expect purchases from high-end brands to also come with high-end customer service, according to a new study from Annalect, a division of Omnicom Media Group. Nearly two-thirds of…
AdExchanger: Programmatic Drives 10-15% Of NBCUniversal’s Total Digital Upfront Business
NBCUniversal transacted 10-15% of its digital business programmatically during the 2015-2016 season, the company has revealed to AdExchanger. Prior to the upfronts, the company expected to secure 50% of commitments on a “converged” basis, with elements of both TV and digital in a single deal. In this most recent upfront, NBCUniversal’s digital…
WSJ: TV Viewers Depend on Commercials to Discover New Shows
TV networks have been shelling out big bucks to market their new fall TV lineup—and for good reason. Even as the TV industry faces mounting pressure from consumers who are opting to “cut the cord” or watch programs on streaming services and mobile devices, new research from data and analytics…
Communicate: Annalect MENA signs exclusive partnership with Ensighten
Annalect MENA, Omnicom Media Group MENA’s data, technology and analytics division, has partnered with Ensighten, an enterprise data and tag management company, to bring first-party data insights to the region’s advertisers. This partnership is designed to help them improve the efficiency and ROI of their brand campaigns. The Ensighten Open…
Campaign: Why it’s time to turn back the clock on Baby Boomers
With Baby Boomers controlling 60% of consumer spending in the US, marketers who obsess over Millennials are missing out on a huge opportunity It seems that not a day goes by without someone announcing some new technique for reaching what has quickly become the most examined and analyzed cohort in consumer marketing:…
I-COM: In US, Slavi Samardzija of Annalect Joins I-COM Data Venture Challenge Jury
I-COM is pleased to announce that Slavi Samardzija, Chief Analytics Officer at Annalect, Omnicom Media Group, Omnicom in the US, is joining the I-COM Data Venture Challenge Jury. As chief analytics officer, Slavi leads the development and delivery of end-to-end (audience-content-media) analytic capabilities designed to inspire and optimize our clients’…