MediaPost: Omnicom’s Annalect Named ‘Smart Data Agency Of The Year’
Increasingly work related to data is being recognized on the awards circuit. The Cannes Lions will bestow awards in the category for the first time this year. Earlier this month the trade organization I-Com issued a batch of data-related awards, including a new one, the Smart Data Agency of the…
Digiday: Programmatic creative inches toward a fix
“Programmatic creative” sounds like an oxymoron. The promise, however, of data-driven, data-intensive communications that are rendered in real time so they appeal to different customers across demographics is very appealing. The problem is, while many people have made clear that good creative can make the difference in digital advertising, the promise of…
Adweek: Training Millennials in the Workplace? Teach Them the Same Way You Reach Them
Understanding changes and preferences in how your audience consumes information is the foundation of good advertising. Yet when it comes to training, most agencies still are adhering to a model that is as outdated as a media plan comprised totally of 30-second spots on three networks. Think about the typical…
CASE STUDY: How Intel China fed on-demand native content to IT decision-makers
CHINA – Intel needed an agile and adaptive solution for content-creation needs across all channels. Combining real-time audience targeting, ‘dynamic creative’ and native ads in Intel’s B2B marketing brought the brand increases in engagement and media efficiency. Background As an ingredient brand, Intel doesn’t sell its products directly to IT…
Music and sports at SXSW Day 4 – Infographic
Social media analysis checks out the lates buzz topics in Austin AUSTIN — SXSW Music doesn’t technically start until Tuesday, but the fresh, excited faces popping up amongst those with dark circles and beer breath proves a new crowd has rolled into town — or more accurately, rolled in around…
Startup madness at SXSW Day 3 – Infographic
Social media analysis demonstrates the types of startups showgoers crave AUSTIN — Are you an investor looking for the next big thing? A brilliant innovator with big ideas and no money? The SXSW Start-Up Village, pitch competitions and spotlights could hold the key to your future. But that could take…