MarketingCharts: How Smartphone-Owning Millennials Expect Brands to Use Technology
Smartphone-owning Millennials (19-33) are more likely to expect brands to have a mobile-friendly website or app (55%) than they are to expect brands to have a social media presence (39%), according to recent survey results from Annalect. The study, which examined respondents’ attitudes to technology and its use by brands, also finds…
AdWeek: What Kinds of Super Bowl Ads Generated the Most Online Buzz?
By Lauren Johnson Now that the advertising industry has dissected which Super Bowl brands nailed and failed TV creative last night, it is probably a good time to take a look at how the Big Game ads stacked up online. Omnicom-owned Annalect and Optimum Sports measured the total number of online…
WSJ: For Millennials, Use of Technology Just as Important as Brand Name, Study Finds
By Nathalie Tadena For brands looking to break through to tech-savvy millennials, the technology it employs may be just as important as the brand’s name, according to new research from data and analytics company Annalect. Researchers from Annalect, a division of Omnicom Media Group, said the use of technology can…
Adform: Building Brands with Programmatic
Meet Matt Simpson, managing director of Annalect EMEA (the digital, data and analytics arm of Omnicom Media Group). Matt has led the region for the last two and half years. Before that, he spent 14 years in digital media, including leading both OMD group and Starcom Mediavest’s offerings. Annalect is…
SocialTimes: Atlas-Omnicom Media Group Partnership Goes Live in Asia-Pacific Region
The agency-wide ad-serving and measurement partnership between Facebook’s Atlas and Omnicom, which was officially announced at Advertising Week 2014 in September after being reported earlier that month by Ad Age, is now active with Omnicom Media Group in the Asia-Pacific region, Facebook marketing manager Nicole Maraschky wrote in a blog post. Annalect Asia-Pacific president Lee Smith added in the blog…
RadioInk: Big Data Recruitment
By Buzz Knight All industries need to give strong consideration to recruitment for the future and the radio business is no exception. Do you regularly evaluate your methods and processes for reaching out to colleges and universities in your market? As you consider what types of students can benefit your…