MediaPost: Ha! The Four Funniest Super Bowl Ads
By Steve McClellan If “funny is money,” then four brands in particular should hear their cash registers ringing loudly in the wake of the Super Bowl, according to a just-out analysis from Annalect, the Omnicom Media Group data analysis unit. The four funniest ads in the game were Audi’s “Doberhuahua,”…
MRWeb: OMG’s Annalect Unveils Reporting and Targeting Platform
Omnicom Media Group (OMG) has launched the Annalect DMP (Data Management Platform), promising ‘unprecedented campaign performance reporting and audience targeting capabilities on a single global platform’. Annalect is the Group’s data and analytics business and was launched three years ago, bringing together more than 300 digital and analytic experts from…
MediaPost: OMG Unveils New Global Data Platform
By Steve McClellan Omnicom Media Group has unveiled a new Data Management Platform (DMP) with campaign performance reporting and audience targeting capabilities on a single global platform. Deployed by Omnicom Media Group’s Annalect unit, the new platform is not connected to third-party buying platforms and is designed to optimize results…
MediaPost: Coal in the Stocking: Expect Weaker Holiday Sales Growth
By Steve McClellan Omnicom’s Annalect data group has compiled research that lowers expectations for this year’s retail holiday shopping season. Factors such as less-than-robust job growth and the late start to the shopping season are behind the tepid outlook, the firm stated in a fall retail report to clients. In-Store…
MediaPost: Q&A with Annalect’s Jed Meyer
By Charlene Weisler Jed Meyer was recruited by Nielsen out of college and from there launched a stellar career that took him all across the United States and as far as China. His experience includes building the set-top-box data and Web measurement businesses for Nielsen, and relaunching television measurement program…
AdAge: Publicis, Omnicom Align Chess Pieces in Key Divisions
By Alexandra Bruell Federal Trade Commission regulators last week cleared the Publicis Groupe and Omnicom Group merger in the U.S., laying to rest antitrust concerns over a combined group that would command more than 40% of U.S. media spending. But while the merger partners wait for approval in markets like…