AdWeek: Omnicom Media Group and Salesforce will Build Marketing Tools
By Christopher Heine Omnicom Media Group will employ Salesforce’s Marketing Cloud for its social media-based marketing and advertising efforts across its global agency network, the companies are announcing today. Omnicom’s two-and-a-half-year-old analytics division, Annalect, will utilize Salesforce’s social technologies to build campaign-informing tools for the New York group’s 5,000 clients in…
AdExchanger: Omnicom Media Group Rolls out Salesforce Marketing Cloud Across Agencies
By Judith Aquino Annalect Group, the digital and analytics division of Omnicom Media Group, will use Salesforce.com’s Marketing Cloud to support the social marketing offerings across Omnicom’s agencies, according to the companies. Omnicom already uses various Salesforce.com products such as Radian6 and Social.com. Today’s news highlights the company’s efforts to…