Adweek: Omnicom’s New Chatbot Arms Its Network of Agencies With More Data and Analytic Tools
Omnicom’s newest data scientist hire is a chatbot—kind of. To arm its network of agencies with more data and analytic tools, Omnicom-owned Annalect is launching an internal chatbot called Annalect Utility Bot Interface (or AUBI) that spits out deep troves of data faster than the agency’s team of data scientists…
Annalect’s Anna Nicanorova Named to Ad Age’s 2017 40 Under 40
Ad Age: Meet Ad Age’s 2017 40 Under 40 Forward thinkers. Risk-takers. Rainmakers. Our 2017 class is an eclectic group of movers in the worlds of media, marketing, tech and advertising. Anna Nicanorova Director, Omnicom’s Annalect Labs When Anna Nicanorova isn’t creating marketing software that helps makes large-scale data shareable,…
Annalect’s Kristina Spade Dension Named ‘She Runs It’ Award Recipient
She Runs It today announced that ten promising trailblazers in media and marketing have been chosen for the annual She Runs It education loan relief program. Each winner will receive an award of up to $10,000 to help pay back loans they may have received in pursuit of graduate or…
Adweek: How an Unknown Agency Came From Nowhere to Score America’s 2 Biggest Media Accounts
Last December, an agency with no name, no office and no full-time employees shocked the media buying and planning world, without warning, by scooping up the lion’s share of the North American business of Procter & Gamble, the world’s largest advertiser. It followed that coup this past August by winning AT&T,…
The Internationalist: Agency Innovators 2016
Anna Nicanorova characterizes innovation in today’s marketing-technology world as being: fast, open and boundless. Originally from Chishinau, Moldova, she worked in her home country, as well as in Germany, Russia, The Netherlands, and the United States. Today, from her base in New York, she leads Annalect Labs, the innovation department…
Omnicom Group: Omnicom Named Among Forbes Most Innovative Companies for 2016
NEW YORK, Aug. 24, 2016 /PRNewswire/ — Omnicom (NYSE: OMC), a leading global marketing and communications company, has been named one of the 100 most innovative companies by Forbes magazine. Now in its sixth year, Forbes definitive ranking identifies the 100 most innovative publicly traded firms based on current valuation…