BrandStand: Are Consumers Receptive to Brands’ Involvement with National Issues?
Following the long and contentious 2016 election cycle, political issues remain top of mind for consumers. Marketers are likely wondering whether brands can or should utilize this heightened consciousness as a potential point of connection with consumers — or whether they should distance themselves from this combative political morass. Should brands…
Top TV Trends Right Now
It’s that time of the year again: the beginning of a new TV season. The late-night wars might be a thing of the past and the top shows are more diverse than ever before. But like the dynamic duo of Scully and Mulder, the more things change, the more they…
Annalect Research: U.S. Pet Owners
Nearly 60% of U.S. households or approximately 83 million families are pet owners, and many of them are spending a substantial amount of money on the care and feeding of their furry and scaly friends. With pet humanization being the driving factor, the pet market is projected to earn $61…
Annalect Research Report: Back-to-School 2015
The second largest shopping period of the year is here – how are your sales matching up to these expectations? [download file=”https://www.annalect.com/wp-content/uploads/2015/09/Annalect_Research_Back_To_School_2015.pdf” title=”Back to School 2015″] Despite strong consumer confidence, sales are expected to decline slightly this year. Total spend is projected to be $68 billion, down 17% from last year’s…
Reach, Teach & Keep Millennials Webinar: Video Recaps
Understanding the Millennials mindset, and how it differs from other generations’ mindsets, is a critical first step to reaching, teaching and ultimately keeping this important cohort for building a future focused organization. During our webinar, we discussed several approaches to developing and teaching content specifically geared toward Millennials. The speakers included:…
Annalect Research: The Mobile Wallet
The mobile payments space is rapidly evolving, with everyone from Apple to Visa releasing ways to pay by mobile device. Mobile payments are expected to more than double this year, to nearly $9 billion. With this much at stake, the major players are competing fiercely for a share of the…