The Boomer Mystique: Ignore at your own risk
As a consumer segment, Baby Boomers (born between 1946-1964) are sizable, lucrative, and they’re spending! As the largest U.S. demographic, they have 77% of discretionary wealth, represent 25% of the U.S. consumer landscape, and account for 60% of consumer spending. Reared amid the post-war economic boom, this generation virtually defined…
Indian Premier League 2015: The Real Winners
It has been an exciting season for cricket fans since mid February with the Cricket World Cup 2015 and now the Indian Premier League 8. As expected, the CWC 2015 was a viewer’s and an advertiser’s delight with the TV viewership numbers being a testimony to the fact. The IPL 8 launched with all…
The Community that Should be on Everyone’s Radar: the LGBT Segment
The LGBT segment is a dynamic and diverse population which spans across all ages, ethnicities and social status. At approximately 9 million strong, their total buying power is projected to be $830 billion — which offers great opportunities to manufacturers and retailers. There has been an increased prevalence of LGBT…
Annalect Research: The U.S. Asian-American
The Asian-American community is one of the most diverse communities in the U.S. At 16 million strong, US Asians represent about 6% of the total population, up 22% since 2010. Asian-Americans are slightly younger than the total U.S. population, with 40% under 34 year old, compared to 29% of the…
Annalect Research: Beauty and the Marketer
Beauty is a powerhouse industry, with sales reaching $38.1 billion last year. Still there are challenges, as shoppers in this fragmented category are primarily driven by price and convenience, making it difficult for brands to break through. In the coming years, sales growth will be driven by the rising Hispanic…
Annalect Research: Cutting the Cable Cord?
Traditional TV viewing is on the decline. According to new Nielsen data, 18-34 year-olds decreased their traditional cable TV usage nearly 11% from September to January. [download file=”https://www.annalect.com/wp-content/uploads/2015/02/Annalect-research-Cutting-the-Cord.pdf” title=”Annalect Research: Cutting the Cord”] Part of this shift is due to “cord-cutting” — people unbundling their home telecom services, including pay-TV…