These Two Creative Content Strategies Prove Branded Media Isn’t Dead
By adapting to audience sensibilities without superficiality, these creative content strategies have been able to achieve new levels of success. In what is no doubt sure to ignite debate, Harvard Business Review recently released an essay on how branding has evolved in the era of social media communities. Despite the article’s…
Brands Must Socially Respond to Trends or Lose Hyper-Connected Audiences
In an age of constantly connected audiences, brands who neglect to respond to trending news topics often risk losing affinity from their audiences. Real-time marketing approaches have quickly matured from a handy tool for socially-connected marketers to an expectation from audiences. After all, what are social media channels doing if…
For Digital Marketers, Valentine’s Day is About Finding the Right Way to Show You Care
Here are our recommended Valentine’s Day best practices for brand messaging based on the most commonly-used digital marketing channels. Valentine’s Day is nearly here, and how appropriate considering that digital marketers are all trying to find new ways to develop personal connections with their audience. Unattached to any true religious…
Annalect Moodometer: Facial Recognition Technology that Captures True Emotions
Leveraging facial recognition technology can enhance a brand’s insight into why a creative would appeal to an audience. This year, we decided to experiment with the commercials that brands spend the most on in order to appeal to a 111.9 million person audience, also known as Super Bowl 50. Our goal…
Super Bowl 50 Ads Are So Big, You’ll Need Two Screens to Watch
Super Bowl advertisers must prepare to make an impact not just on the TV screen but also on the millions of smaller second screens that run during the game. With fewer scandals looming over Super Bowl 50 than last year’s game, everything is nearly set for one of the most anticipated…
Marketing New Year’s Resolutions for 2016 — Putting Knowledge First
Our suggested marketing New Year’s resolutions are diverse, but they all fall under one common banner: getting smarter to up your odds of success in 2016. Even though Christmas is not quite here yet, many people are already anticipating the end of the current year and the start of a…