The Community that Should be on Everyone’s Radar: the LGBT Segment
The LGBT segment is a dynamic and diverse population which spans across all ages, ethnicities and social status. At approximately 9 million strong, their total buying power is projected to be $830 billion — which offers great opportunities to manufacturers and retailers. There has been an increased prevalence of LGBT…
The Evolution of Advertising in the Food and Beverage Industry
Summer is here, meaning millions of people are cracking open ice-cold beverages and tossing some hot dogs on the grill. As they prepare for fun in the sun, they make thousands of subconscious decisions on which food and beverage products to take with them. Not coincidentally, brands often step up…
How to Leverage the Women’s World Cup Attention for your Brand – with or without FIFA
In just a few short weeks, the best women footballers in the world will take to the pitch and prove which country’s team is the best. This event is still quite young in the scheme of international tournaments, with the Men’s World Cup starting in 1930 and the women’s in…
Marketing Technology Spend on the Rise, Making ROI Reporting More Critical
The next multibillion dollar software market is coming from an unlikely place – marketing. Technology and software spending by chief marketing officers will grow to $120 billion in the next 10 years, up from the current level of $12 billion, according to venture capitalist Ashu Garg. In a recent white…
Omnichannel Strategy Essential for Millennial Marketing
It’s no secret that marketers who want to succeed with Millennials need a smart omnichannel strategy. Among those looking to use new services as a differentiator, could delivery speed and adding transparency to your supply chain be a way to help boost sales among this coveted, hyper-connected group of customers?…
Increasing Consumer Engagement During Big Event Season
The Golden Globes. The Super Bowl. The Oscars. The national college football playoffs championship game. It’s the time of year where many of us tune in live to watch a big event rather than consuming content on demand, on our DVR, or streaming it at a time convenient for us.…