Category Archives: Technology

Annalect asks - Lauren Walker - Deepak Shukla

Lauren Walker, our Chief Client Solutions Officer, recently had the pleasure of joining Deepak Shukla, Senior Data & AI Sales Specialist at AWS, at the Marketing Leaders Summit in London to discuss all things AI. Here, they continue that conversation. Lauren Walker: What tradeoffs, if any, should advertisers be considering…

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RampUp 2025 Key Takeaways from Annalect

At the recent 2025 RampUp conference in San Francisco (one of the industry’s most prominent gatherings of brand and agency leaders), one point was made abundantly clear: Interoperability, collaboration, and AI-driven intelligence aren’t just buzzwords. They’re the new table stakes. Want to learn more about what we heard and saw…

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