Social media analysis shows gaming at SXSW is still trying to carve its niche
With the best and brightest in emerging media descending on SXSW for the next five days, StoryConnect@Omnicom data intelligence has been monitoring online conversations to determine who’s winning and who’s losing, and to identify which participants and innovations are making the biggest waves in Austin.
Across the river from the StoryConnect@Omnicom lounge, the SXSW Gaming expo began, bringing together brands, thought leaders and fans to talk about the future of gaming.
The first of five reports, developed exclusively for Campaign, tell you what you need to know about Gaming.