Inspired by Hispanic Heritage Month — this spotlight series celebrates the diversity which drives our success, fosters strong values, and uplifts every individual to become the collective heart of Annalect culture. Join us in recognizing the talent, inspiration, and valuable insights contributing to our vibrant and inclusive community.
Tell us about your current role at Annalect.
I’m a Director on the Marketing Science team, helping lead the Marketing Mix Modeling (MMM) work for a major client.
This involves collaborating with a variety of people and agencies within the Omnicom family — to collect and understand nuances of data and marketing execution strategy — and to help develop and review statistical models, which quantify the impact of marketing and other factors.
Finally, I help socialize the results of those models to internal and client stakeholders, to better inform budgeting and other strategic decisions — ultimately, to enable client success.
What do you like to do when you’re not at work?
Music is a huge passion of mine; I’m usually either attending a show, listening to music at home, or playing bass guitar. I also enjoy going out to the movies, hiking around the local forest preserves, working through my extensive backlog of books I’ve been wanting to read, and playing board or video games with friends.
What is your proudest professional achievement?
Helping to foster the tremendous professional growth of our team, as both practitioners and leaders, has been incredibly fulfilling. Our team has nearly quadrupled since I joined Annalect, and overcoming increasingly sophisticated challenges as a team has been truly rewarding. It’s a privilege to work with each and every one.
In celebrating Hispanic Heritage Month, who or what is your biggest inspiration.
The story of Sergio Juárez Correa, a teacher in Mexico, is particularly inspiring to me. His unconventional approach, based on the Socratic Method, taught kids to seek answers through independent thought and curiosity. The results were astonishing.
What message do you have for Hispanic/Latino/Latina colleagues, who may be early in their career and looking to grow into positions of leadership in their schools, workplaces or communities?
Be curious, hungry for knowledge and understanding, and ask questions when you’re unclear — even at the risk of sounding uninformed.
Similarly, don’t be afraid to challenge the status quo and surface alternative ways of doing things when you have ideas. Keep an open mind and listen to others, especially when your own ideas are challenged. Be open to new possibilities and run toward the things that get you out of your comfort zone, as they are often valuable learning opportunities. Try not to be too hard on yourself or others when mistakes are made, and assume that others have positive intent whenever possible.