As reported today in Digiday, Omnicom’s Flywheel & Amazon have joined forces to unlock long-term customer value through extended data lookback, with Omni serving as the conduit.
“We have this rich set of insights, and we integrate it into the workflow — from what we know about consumers to how we think about activating those consumers. And then we want to measure the impact at the end and then optimize it and make it better for next time around.” — Clarissa Season, Chief Experience Officer, Annalect