Today, Omnicom announced a first-of-its-kind partnership with The Trade Desk to co-develop custom investment solutions for Omnicom clients. The Trade Desk’s TV data (especially streaming) and Flywheel’s commerce data will meld in Omni, our marketing orchestration platform. The goal is to optimize planning and reduce redundancies.
Our Chief Experience Officer, Clarissa Season, noted:
“Both parties have invested so much into this relationship … We’ve made sure we’re creating something that’s not only unique, but will also provide value and differentiation for our clients.”