As announced by Digiday, Omnicom Media Group (our parent company) and Google struck a partnership that includes a planning tool and AI-driven support for investment and creative decisions for search.
Here’s how Digiday describes one of the resulting AI “agents” to become part of Omni:
“Operating within Omni, Omnicom’s operating platform, [Next Generation Search Agent] builds new keyword sets, and recommends new audience targeting based on the planning solution’s findings … then recommends creative outputs across Google’s media offerings for the best fits in Search Text Ads, Performance Max, or Demand Gen. It launches later in Q1 of 2025.”