Drive Consumer Action
Make data the backbone of your campaigns to connect with consumers in an authentic way. Our proprietary tech improves your ability to understand consumers’ likes, dislikes, shopping patterns, and cultural connections — so you can reach them with messaging proven to drive consumer action.
Influence More Effectively
Make data the backbone of your campaigns to confidently differentiate your brand from the competition and connect with consumers in an authentic way. Our proprietary tech improves our agency teams’ ability to successfully invest and create on your behalf.
30%
With our data-powered creative technology and customized consumer experiences, you can increase engagement by over 30%.
12%
Tap into the industry’s most comprehensive inventory graph to improve campaign performance by an average of 12%.
10%
Leverage advanced attribution to decrease cost-per-action by 10% on average vs. the control period, unrelated to seasonality.
Improve Outcomes with Proprietary Technology
Drive Consumer Action with Custom Audiences & Creative
Content Inspiration, Creative Automation, Creative Engine, and Professional Audiences are all proprietary tools that deliver data-powered creative insights, inspiration, and customization capabilities. These solutions cut down on versioning and testing — while also delivering customized and engaging creative that’s proven to drive purchases, tune-in, and in-store foot-traffic.
Easily Identify the Highest Performing Creative & Media Executions
Utilize proprietary applications, expert teams, and the industry’s leading inventory graph to identify the best performing media channels and investments. Hit your KPIs by leveraging these insights to spend more on the media channels and partners that are working best to reach your custom or off-the-shelf audience.
Go Beyond Basic Attribution to Improve Conversion Rates
Most attribution solutions focus on the last-touch-point. Our proprietary models go beyond this and look at both on- and off-line media and creative executions that cause consumer action. Additionally, our unique placement in the advertising ecosystem allows us to work with Walled Gardens and provide you with the best optimization strategies.
Omni
Instead of specializing in data ownership, we’ve invested in insights extraction, because like you, we understand that data becomes valuable when actively applied to marketing strategies and campaigns. Omni, the industry’s leading marketing orchestration and insights platform, revolutionizes data usage by surfacing actionable insights. With it, you can easily infuse data into both the media and creative subsets of your campaign. Omni is open, flexible and accessible — built to be technology, data, and supplier agnostic.
Why should you care? This approach drives efficiency, effectiveness, competitive differentiation, and future-proofs your investments. Sound too good to be true? Click below to learn more.
