Google Analytics

The most used digital analytics tool in the Netherlands

Businesses across industries leverage Google Analytics to better understand their customers and optimize digital experiences. Google Analytics provides a future proof basis to gain insight in your online performance and increase your ROI.

Compared to the free version (Google Analytics), Google Analytics 360 enables enterprises to gain more insight in marketing and website/app performance for larger amounts of traffic and with more custom solutions than Google Analytics. Also, with integrations across the Google Marketing Platform, Google Analytics 360 can be used to centralize both data and audience building. This dual hub makes data-driven decision making ever easier and more actionable. In short, Google Analytics provides a user-friendly interface that unearths actionable insights for better results.

Our clients are already seeing the benefits of GA360’s enhanced functionality, such as: integrating offline data points, connecting to BigQuery and Google Ads Data Hub, increased freedom for custom dimensions and more. Do you want to know how we would optimize the configuration of your Google Analytics to increase the performance of your organization? Please don’t hesitate to reach out.

Why work with Annalect?

As a GMP reseller Annalect works closely with Google. Furthermore, as part of OmnicomMediaGroup Annalect has much experience with marketing evaluations. We can help with:

  • Implementation advice and hands-on tagging help for websites and apps
  • Training and support across your digital teams
  • Advanced integrations across Google services and with offline data sources
  • We go further than standard reporting, with services including brand tracking, Market Mix Modeling, advanced multi-touch attribution and experiments.
  • Display frequency and digital performance

  • TV remarketing