I-COM is pleased to announce that Slavi Samardzija, Chief Analytics Officer at Annalect, Omnicom Media Group, Omnicom in the US, is joining the I-COM Data Venture Challenge Jury.
As chief analytics officer, Slavi leads the development and delivery of end-to-end (audience-content-media) analytic capabilities designed to inspire and optimize our clients’ data driven strategies and tactics.
During his career, Slavi has worked with leading global brands in a wide variety of industries (B2B and B2C: Technology, Communications, FMCG, Healthcare, Pharmaceuticals, and Financial Services) and has in-depth knowledge and hands-on experience in customer profiling; market segmentation; behavioral modeling; social media (text) mining; site-side analytics; brand valuation, search analytics; speech analytics; and overall media performance assessment with on-going testing and optimization recommendations.