Since its inception, our Media Services unit has been at the forefront of empowering brands to build and sustain brand equity. Our team’s expertise spans diverse capabilities – from Media Planning, AdOps and Biddable to Programmatic advertising and specialized services like SEO, Analytics, Campaign Engineering, and more. These capabilities allow us to drive impactful strategies and solutions for our stakeholders.
In the fast-evolving media landscape, staying ahead requires a continuous commitment to upskilling and innovation. At Annalect India, we have built a robust learning and development culture by introducing new-age learning programs aimed at shaping the future of workplace learning. These programs help us stay relevant and competitive while maintaining the trust of our stakeholders by ensuring we deliver results at the highest level.
CertiProf – Excellence Certified
One of the key initiatives in this effort is the launch of CertiProf, an in-house certification program designed to recognize and reward the exceptional talents within our team. This program provides certifications tailored to specific skill sets within practice areas, setting it apart from the regular platform-specific certifications available for media folks. Some specialized certifications offered are Programmatic Campaign Optimization Expert, Social Campaign Optimization Expert, Search Campaign Optimization Expert, MS Excel Master and so on. This program sets a new standard for operational excellence within Media Services, and Annalectuals is taking full advantage of this opportunity.
The response to CertiProf has been great, with over 200+ applications for three programs launched so far. Among the first to achieve the certification is Dishant Malhotra (Specialist – Programmatic), who earned the title of CertiProf certified Programmatic Campaign Optimization Expert. Along the same line, we have two newly crowned CertiProf Experts from this month who cleared the Social Campaign Optimization expert program certification – Piyush Raj (Sr. Analyst, Social) and Christina Raj (Associate, Social). As we progress, we are certain that CertiProf will help bridge skill gaps, enabling our teams to tackle business challenges confidently and precisely.
About Annalect India
We are an integral part of Annalect and Omnicom Group, the global leader in marketing and communications and one of the largest media and advertising agency holding companies in the world. We play a key role for our group companies and their branded networks by providing stellar products and services in the areas of Media Services, Marketing Science (data & analytics), Technology, Creative Services, Market Research and Business Support Services.