Omnicom Media Group (OMG), of which we’re part, has released its first issue of Transformational Ideas, a quarterly report developed to inform strategic decision-making and long-term marketing success. Drawing on expertise from across OMG, it showcases fresh thinking on AI, commerce, connected experiences, and more.
James Aylett, our Chief Data Officer, has co-authored a must-read piece for it, Creating New Possibilities: Marketing in an Agentic World.
Here’s an excerpt:
The agentic future is not here—yet. As these advanced AI tools emerge and mature, organizations that embrace these technologies early will empower their teams to achieve unprecedented levels of strategic impact and creative innovation. … [The agentic age] isn’t just automation—it’s about augmenting human expertise with intelligent systems that can handle routine tasks while enabling professionals to focus on what they do best: strategic thinking, creative innovation, and building meaningful brand connections.
Want to stay ahead of the curve? Read the full article, and much more, from thought leaders across OMG.