Beet.TV: The Three Views You’ll Hear About Data, According To Annalect CEO
CANNES — Digital data, and the ability to harness it to better target advertising messages, is one of the greatest transformational forces in marketing. But the zeal with which executives are embracing the transformation reads like a menu of enthusiasm. Slavi Samardzija, global CEO of Annalect, the New York-based data analytics consulting and…
Digiday: Agencies are using emotional reactions to gauge ad effectiveness
For years, marketers have used focus groups and consumer surveys to find out what people think of campaigns and advertising, but a growing number of agencies say that those answers are rarely, if ever, accurate. One possible solution is facial-recognition tech. Omnicom’s data group, Annalect, spent Super Bowl weekend with…
CNBC: How your device lets brands tap into your emotions
To figure out the best Super Bowl ad of the year, Annalect decided to ask random members of the public. Instead of talking to them, however, the marketing and communication agency used facial recognition technology to figure out which ads they really liked. The ads that made the most people smile…
I-COM: In US, Slavi Samardzija of Annalect Joins I-COM Data Venture Challenge Jury
I-COM is pleased to announce that Slavi Samardzija, Chief Analytics Officer at Annalect, Omnicom Media Group, Omnicom in the US, is joining the I-COM Data Venture Challenge Jury. As chief analytics officer, Slavi leads the development and delivery of end-to-end (audience-content-media) analytic capabilities designed to inspire and optimize our clients’…