The LGBT segment is a dynamic and diverse population which spans across all ages, ethnicities and social status. At approximately 9 million strong, their total buying power is projected to be $830 billion — which offers great opportunities to manufacturers and retailers.
There has been an increased prevalence of LGBT television characters, personalities, conversations in pop culture, and positive attitudes towards greater acceptance of LGBTs and their causes. Marketers are also beginning to take notice and many are utilizing their resources to understand and pursue this segment.
[download file=”https://www.annalect.com/wp-content/uploads/2015/06/Annalect-LGBT-Study-2015.pdf” title=”Annalect LGBT Study 2015″]
This report is designed to provide a glimpse into a community that should be on everyone’s radar. In this report, we will explore who are the LGBT segment, their social lives, the role of media and technology and how companies are embracing them.
The attached report* explores the following:
- Who are they?
- Their Social Lives
- The Role of Media & Technology
- How are companies embracing this community?