As we’ve done for the past several years, we took a look at the media trends that made an impact this year along with updates to the ad spend and audience data we continue to report on.
[download file=”https://www.annalect.com/wp-content/uploads/2015/01/2014-OMG-Media-Trends.pdf” title=”OmnicomMediaGroup 2014 Media Trends & Insights Report”]
The Executive Summary includes a look at the changing U.S. population focusing on the impact the Hispanic population is having on society, how technology is changing the way we view and use media, how multi-screen viewing has become a way of life, how social media is impacting everything from shopping to TV ratings and the ever-increasing way mobile is impacting all of the above.
This year we’ve added a new section, Annalect Insights. In this section we summarize the research write-ups we’ve done over the past year, including summaries on binge-viewing, wearable technology and millennials.