By Buzz Knight
All industries need to give strong consideration to recruitment for the future and the radio business is no exception.
Do you regularly evaluate your methods and processes for reaching out to colleges and universities in your market? As you consider what types of students can benefit your business in the future are you thinking the same way you always have or are you thinking for the present business conditions, or better yet, for the future?
There is a neglected area of recruitment within our business with regard to the research/statistical/data-mining expertise of college students. With the rapidly transforming available data becoming more and more an important tool for all media and marketing companies, this priority will only grow.