What it Means to be an Annalectual
Launched in 2012, Annalect India is Omnicom’s global capability hub. We support our agencies in driving greater efficiencies and value in marketing through our expertise in media, data, creative and technology for global brands. We are celebrating our 9th anniversary this August. Over the last few years, we achieved milestone…
Annalect Partners with SEEDS to Fight Hunger
COVID-19 has profoundly affected lives and livelihoods around the globe, requiring rapid intervention to protect those who work and live in our surrounding communities. In June of 2020, our team in India joined forces with SEEDS, an organization dedicated to helping those whose livelihoods have been most greatly impacted. While…
Ask the Expert: How to Efficiently Scale Marketing Operations
Both agency teams and brands are being asked to recruit and retain more technically savvy marketers. I sat down with the President of Annalect India, to learn more about how we’ve been able to successfully support brands and agencies while driving efficiency and improving campaign effectiveness. Q: Agency teams are…