Case Study: From Awareness to Conversion – Optimizing End-to-End Media Planning
Background Our client had run numerous always-on digital campaigns, however their measurement was stuck in a last-touch world. They constantly questioned the value of non-traditional last-touch channels like Programmatic and Display, and had limited understanding of how the wider digital display ecosystem worked together to generate leads. Opportunity Our client…
Case Study: Dubai Hotel Boosts Marketing Effectiveness by Leveraging First-Party Data
Background One of the Dubai's most iconic hotels sought to improve marketing effectiveness — further solidifying their standing as a prime tourist destination. Opportunity 3 Blockers were Identified They had lots of rich data across their organization — but it existed in silos. This siloed data meant their understanding of…