Digiday: Omnicom Media Group and Roku partner on viewer search data, wrapping the holdco’s CES moves
As reported by Digiday, Omnicom Media Group has secured access to Roku viewer searches, allowing clients to fine-tune investment and messaging across the CTV space. As with other Omnicom Media Group partnerships announced at CES 2025, Annalect tech ties it all together. Brand-specific audiences created within Omni are sent to…
Digiday: Omnicom Media Group expands its TikTok relationship to include search keyword access
As announced by Digiday, a new partnership gives Omnicom Media Group (our parent company) visibility into organic search volume and keywords on TikTok. This data can be used to find creators and influencers that fit the goals of clients, generate more relevant content, and enable more effective paid search outcomes.…
Digiday: At CES, Omnicom Media Group strikes extended purchase data partnership with Amazon via Flywheel
As reported today in Digiday, Omnicom’s Flywheel & Amazon have joined forces to unlock long-term customer value through extended data lookback, with Omni serving as the conduit. “We have this rich set of insights, and we integrate it into the workflow — from what we know about consumers to how…
Digiday: Omnicom Media Group hits CES with a blitz of search-related partnerships, starting with Google
As announced by Digiday, Omnicom Media Group (our parent company) and Google struck a partnership that includes a planning tool and AI-driven support for investment and creative decisions for search. Here’s how Digiday describes one of the resulting AI “agents” to become part of Omni: “Operating within Omni, Omnicom’s operating…
DigiDay: Omnicom’s Annalect lands exclusive access to a massive trove of consumer card-purchase information
Having access to Affinity’s near-realtime credit- and debit card purchase information from about 90 million consumers is a pretty fantastic way to gauge marketing outcomes, and we’ve got it — exclusively. “The multiyear exclusive agreement essentially enables Omni to mainline data solutions from Affinity’s Panorama platform — which houses and…